Community transformation laboratory organized by the Bofill Foundation to identify innovative educational projects.
Patricia Ventura
artificial intelligence and communication
Projects as an independent consultant
Dissemination of information on artificial intelligence and ethics in communication and culture
Analysis of the social impact of technological development from the disciplines of communication, philosophy, cultural studies, media ecology, ethics, computational communication, innovation in journalism, and the ethics of artificial intelligence.
Communication and digital strategy of the Seu d'Urgell Cathedral Museum
The museum is embarking on a phase of renovations to its spaces while simultaneously redesigning its external communications. The change involves refocusing its purpose on the idea of being a space open to art and creation, with a clear desire to strengthen its ties with the region.
Training on artificial intelligence, communication, and ethics for journalists from the CCMA (TV3 and Catalunya Ràdio)
Sessions in which we review the main concepts and narratives related to artificial intelligence. Challenges and opportunities for its integration. Rigorous reporting and responsible and strategic adoption of AI in media processes.
Communication, narrative, and content strategy. Pau Casals Museum
We define a communication plan based on the purpose and develop the narrative into thematic content axes. The plan is materialized in a detailed timeline for its execution.
Communication, narrative, and content strategy. Comprehensive Plan Les Planes - Blocs Florida
My contribution to this project, which I worked on with Nàdia Puig, was to structure the communication strategy, create the narrative, and develop it into thematic content areas. I organized and facilitated all team sessions. The plan is materialized in a detailed schedule for its execution.
Xarxa digital strategy of Museus de Lleida i Aran
We define indicators, create a shared calendar, design a training plan, identify and implement best practices, and conduct analytical monitoring of the actions taken.
Artificial intelligence and ethics training through the College of Journalists of Catalonia
The objective of the session is to address the major ethical challenges posed by the use of artificial intelligence, as well as its limitations, to enable participants to report on them with a critical and rigorous approach; monitor its applications in different spheres of society; and conduct responsible assimilation if they must use it in their daily lives. More information .
Campaign 'Les Mil Cares Dels Museus' Xarxa de Museus de Lleida i Aran
An initiative to present a broad range of activities taking place around their spaces and collections. The campaign seeks to break down prejudices by showing that museums are vibrant spaces, home to a wide variety of professional profiles who work daily to offer the public a representation and interpretation of the artistic and cultural heritage of the Lands of Lleida and Aran. The l'Apòstrof team, Laia Guarro, and Marc Saludes, participated in the campaign.
Training on the ethical integration of artificial intelligence into processes for Prisa Group teams
On how journalism can integrate AI and put it to work for its mission and values. AI has the potential to help create better journalism if we can make sense of its use . With participants from teams at El País, Cadena Ser, Diario As, the Huffington Post, and other professionals from the group.
Digital communication training for entrepreneurs
I teach the year-round courses on digital communication and social media at the Barcelona Activa School for Professional Women, Managers, and Entrepreneurs. I supervise the digital communication plans for all the business projects of the students who attend the workshops.
Communication and digital strategy of the Alcover Museum
The Alcover Museum is an established space with a carefully curated museography that offers a fantastic visitor experience. The challenge of this project was to define the purpose that best unified the museum's offerings. We implemented the digital plan once the purpose and pyramid of values were established.
Head of Communications | AI Adoption - Suara
I'm responsible for internal and external corporate communications and working on incorporating artificial intelligence into the department's processes. This is an interim project for Suara.
Campaign for the Xarxa de Museus de Lleida i Aran #LaCulturaSempreHiés
Christmas 2020: We used a positive tone, but from the perspective that in a year marked by the pandemic, perhaps this isn't the time to ask for everything we want, but rather to appreciate what we have. In the content, however, we used a fun and mainstream tone.
Digital Strategy Xarxa of Museums of Tarragona and Terres de l'Ebre
It's a project we launched from the very beginning, and its main objective is to provide museums with the strategic foundations and technical knowledge necessary for each to implement their own digital strategy.
Consulting and management of digital projects
Conceptualization of digital projects and strategies for the innovation and new business division of Sàpiens, a publishing house part of the SOM Group. Both for its publishers (relevant media outlets such as Cuina, Descobrir, Experiències, Sàpiens, etc.) and for clients such as Agbar, FGC, MNATEC, Diputació de Barcelona, Consells Comarcals, Col·legi d'Enginyers, and others.
Project management - Content strategy
Digital project planning. Content strategy. Editorial calendar. Creation and coordination of a team of goal-oriented content writers for major national brands in the tourism sector.
Digital tool for creating a business plan
Conceptualization and project management of a digital tool for creating a business plan for cooperatives. This is an interactive and user-friendly tool with multiple features and a continuous feedback system to further develop the project according to the needs expressed by its users.
Communication consulting and digital strategy Museu de la Conca Dellà
The Museu de la Conca Dellà in Isona (Lleida) is currently focusing on digital communication as it faces the upcoming renovation of its physical space. Furthermore, the situation created by Covid-19 requires the sector to continue operating through digital channels.
Campaign for the Xarxa de Museus de Tarragona
#VineAlsTeusMuseus
Coordination and communication strategy that will govern the online campaign, which aims to contribute to connecting the museums of the Xarxa with their target audiences. The campaign primarily addresses that common link between museums and the public: the connection with the region.
New website of the Catalan Music Magazine
The Catalan Music Magazine needed to redesign its website. Its main objectives were to be more in tune with its print edition and to integrate its media: print for in-depth, leisurely reading; web, up-to-the-minute news; and digital formats.
