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DIGITAL COMMUNICATION FOR FEMALE ENTREPRENEURS

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I teach the year-round courses on digital communication and social media at the Barcelona Activa School for Professional Women, Managers, and Entrepreneurs. I supervise the digital communication plans for all the business projects of the students who attend the workshops.

I'm also part of the team that develops the curriculum for the School of Women's online marketing courses and seminars.

Supporting more than 200 digital communication projects for female entrepreneurs has been one of the best professional experiences I've had. After more than 10 years in areas related to corporate digital communication, I've had the opportunity to share everything I've learned with women who, like me, are starting a personal business project. Few things have given me more satisfaction than when a student tells me the class flew by, and, above all, when I've learned that what I've learned has helped her develop her communication skills or helped her become part of new professional projects.

It's been an incredible opportunity to help bring the vision of so many entrepreneurial projects to life and from there work on generating and developing the narrative and deploying it across each digital channel, each format, based on all their values. We've talked about the digital world and also debated it, always from a very critical and enriching perspective.

When I started the project, I loved the idea because of the opportunity it presented to slow down the frenetic pace of the company and take stock and share what I had learned. But I never imagined that, in the end, the most enriching thing of all was the experience of meeting so many women with enthusiasm and initiative from all kinds of sectors, with different professional skills and such diverse personal profiles.

This project was coordinated by l'apòstrof , a communications cooperative made up of professionals committed to sustainability and social responsibility who work in communication through values and creativity. I learn a lot from them, and their purpose and commitment are an extra motivation for me.

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