I work to understand how communication and technology are transforming the way organisations engage with their audiences, helping them navigate these changes with strategic thinking, sound judgement and a human-centred approach.

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My work sits at the intersection of communication, content strategy, artificial intelligence, innovation and digital transformation. For many years, I have been researching the role of human agency in the governance of technology while helping organisations adopt AI in ways that are useful, responsible and aligned with their culture and business objectives.

 

Since I was young, two interests have shaped almost everything I do: communication and technology. I have also always been drawn to art and, for several years, devoted part of my time to craftsmanship. I believe this creative mindset still defines the way I work today: I enjoy building projects by combining strategic vision, experimentation, attention to detail and continuous iteration.

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I studied Journalism because I wanted to better understand the world and contribute to explaining it. After graduating, I began my career in digital communication and content. Since then, I have built my professional career around content strategy, digital communication, emerging media, innovation and organisational transformation.

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Over the years, I have worked on a wide range of communication and digital transformation projects, from developing editorial and content strategies for media organisations, cultural institutions and public administrations to leading innovation initiatives and conducting research on artificial intelligence in communication long before generative AI reached mainstream adoption.

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I hold a PhD in Communication from the Autonomous University of Barcelona (UAB) and received the Extraordinary Doctorate Award for my research on artificial intelligence, communication and the human-centred governance of technology.

 

Since 2019, I have contributed to the development of a scientific framework for the responsible adoption of AI in communication, leading to applied research projects, public engagement initiatives and sector-wide recommendations aimed at fostering responsible innovation.

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As a consultant, I work on projects related to content strategy, communication, digital transformation and AI adoption.

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I have collaborated with media organisations, public institutions and companies including 3Cat, RTVE, Prisa Media, Barcelona Activa, VidaCaixa, Turespaña, the Catalan Information Council and several cultural institutions, particularly on initiatives involving strategy, positioning, communication, innovation and organisational change.

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Alongside my consulting work, I teach, conduct research, write, design digital projects, facilitate collaborative processes and support teams. Above all, I enjoy building bridges between disciplines that often still speak different languages.

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I am interested in emerging media and exploring the new forms of expression they enable, but I am even more interested in people. I value face-to-face conversations, curiosity and projects that create positive social impact.

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I am actively involved in social causes, particularly those that seek to expand opportunities for people. I contribute through communication, research and public engagement on the political and social impact of technology, advocating for a humanistic and culturally grounded approach to technological innovation.