The La Seu d'Urgell Cathedral Museum is embarking on a phase of renovations to its spaces while simultaneously redesigning its external communications. The change involves refocusing its purpose on the idea of being a space open to art and creation, with a clear desire to strengthen its ties with the region.

We defined the company's purpose and values, and aligned its objectives with its strategic plan. In the next stage, we conducted a communication DNA workshop. The results of the initial discussions resulted in the offline plan: purpose, values, objectives, the action plan and press relations, and the basis of the digital strategy, which we then developed based on internal audits and sector research.

In a second phase, we redefined its graphic image and created its new website . News about the project's public presentation.

In the first phase, we teamed up with l'Apòstrof (DNA workshop and offline communication), Nàdia Puig (digital strategy), and Xavier Guirao (analytics). In the second phase (rebranding and new website), we worked with Laia Guarro, Marc Permanyer, Omen, and Mònica Surís.