Community transformation laboratory organized by the Bofill Foundation to identify innovative educational projects.
Patricia Ventura
artificial intelligence and communication
Education
PhD in Media, Communication and Culture, UAB
Bachelor's Degree in Journalism, from the UAB
Outstanding professional experience
Digital strategy of the Xarxa de Museus de Tarragona i les Terres de l'Ebre (13 museums)
(Freelance) May 2019-Present
Design of the strategy, indicators, and analytical monitoring for its development. Consulting, training itinerary, and training delivery.
Digital strategy of the Xarxa de Museus de les Terres de Lleida i Aran (11 museums)
(Freelance) April 2018-Present
Design of the strategy, indicators, and analytical monitoring for its development. Consulting, training itinerary, and training delivery.
Professor of Digital Communication. Barcelona Activa
(Freelance) September 2017-2021
Design and delivery of quarterly courses on digital communication and social media for professional women, executives, and entrepreneurs. Mentoring and support for students' digital communication projects. More information about the project .
Communications trainer and consultant. Barcelona Activa
(Freelance) September 2017-Present
Training and consulting for entrepreneurs linked to various entrepreneurship promotion programs offered by Barcelona City Council:
Juntes emprenem (Together We Undertake ), a program to empower women through training and support to provide them with the necessary tools to launch their entrepreneurial, cooperative, and socially committed ideas.
In prenem cura , a program that aims to train and support participants in building a collective entrepreneurship project in the field of personal care, with special attention to vulnerable groups.
Consultant and Director of Digital Publishing Projects. Sàpiens Publications
(Freelance) June 2017-Present
Project management for digital marketing and communications, as well as consulting for the Development and New Business area.
Implementation of new trends in media and online marketing.
Conceptualization, planning, and development of strategies related to projects such as content digitization, implementation of new formats, dissemination plans, or creation of websites/microsites, among others.
Design and presentation of commercial proposals for both the group's websites and other clients.
Milestones
Professor for the Barcelona Activa Lidera program : 120 hours of classes and more than 100 digital communication projects from the students she tutored.
Project management for the digital transformation of Revista Musical Catalana: Project Manager for the new website and coordination of new content for online channels.
Project management of the tool for creating a business plan for a cooperative for the Federation of Cooperatives.
Personalized training and advice on various social projects offered by Barcelona City Council.
Content strategy, design, and project management for the meetings and events page of the Barcelona website are much more than the responsibility of the Barcelona Provincial Council.
Communications and digital marketing strategy for the network of 11 museums in the Xarxa de Museus de les Terres de Lleida i Aran: creation of dashboards, definition of indicators, analytical monitoring, design of the training plan, consulting.
Communications and digital marketing strategy for the network of 13 museums in the Tarragona and Terres de l'Ebre Museum Network: creation of dashboards, definition of indicators, analytical monitoring, design of the training plan, consulting.
Presentation on the analytics that guide the digital strategy of museums at the Fòrum dels museums 2019. Video:
Languages
Spanish
Catalan
English
Italian
French
German
Skills
Goal orientation
Strategic vision
Identifying opportunities
Leadership
Budget control
Reporting
Project management: time and cost optimization.
Excellent level in oral and written communication in Catalan and Spanish.
Publication editing.
Crisis communication.
Organization and planning.
Creativity
Curiosity
Flexibility
Innovation
Relationship and communication at all levels.
Team player
Proactivity and initiative
Responsible
Commitment to one's own professional and personal growth.
Solid knowledge of industry trends
Intercultural competence. Always in contact with different cultures and fluent in languages.
VidaCaixa
Head of Digital Communication (Vidacaixa brand)
October 2014 - February 2017
I started the online positioning and reputation project from scratch and, in just over two years, positioned the VidaCaixa brand among the most prominent online brands in its sector with a strategy focused on user needs.
Digital Marketing Coordinator (CaixaBank brand)
February 2017 - June 2017
I'm involved in designing the strategy for new content formats for CaixaBank's customer portal, geared toward business objectives.
Design of messages and content for the CaixaBank website that integrate the expert advice model and the discourse on future savings.
Milestones
Implementation of dashboards and analytical indicators for the impact of notoriety and reputation.
Supplier selection and management.
Media Relations. Press Conferences. Plot, Press Releases.
Content strategy ( here are some examples ) on Google (SEO / SEM / YouTube), Social Media and email:
Lead generation plan and CRO optimization.
Sustained growth in organic positioning and engagement .
Results above the sector average:
Channeling the lead to business.
Followers on social networks.
Traffic through Google and social networks.
Influencer outreach plan > Content example.
Management of + €600,000 annual budget (investment and campaigns).
Member of the first working group led by CaixaBank Innovation regarding the Caixa Group's positioning on Google.
Member of the Digital Communications Committee of the Caixa Group.
Optimization of production and distribution costs.
Finalist for the Linkedin Best Employer Brand awards (in collaboration with HR).
Conceptualization of the YouTube channel and dissemination plan: more than 2 million views.
More than 3 million annual visits to online content.
Content and dissemination plan linked to the investment marketing initiative
YouTube series #1minutetothefuture. It has garnered over 1 million views.
Conceptualization of the new VidaCaixa website
What is being said about #VidaCaixa on Twitter ?
The Vanguard
Head of Social Media 2011-2014
Head and editor of the online editorial team, weekend team , 2008-2011
I started as an editor ( here, some posts ) and was promoted to Weekend News Manager and then to Social Media Manager at a time when roles in digital newsrooms were just beginning to be defined: I made improvement proposals to cover needs that ended up becoming stable teams and positions.
I launched and provided content and tone to La Vanguardia's more than 40 social media profiles .
The outlet became one of the leading national outlets in online communication.
Milestones
Launch and segmentation of more than 40 social profiles.
Social media training for journalists.
Adaptation of the media's identity to each channel.
In the online launch strategy for the Catalan edition.
Proposal and consolidation of new roles in the editorial team.
Proposals for integrating social media participation into media content.