Conceptualization of the communication strategy that will govern the online campaign, which aims to contribute to connecting the museums of the Tarragona i les Terres de l'Ebre Museum Network with their target audiences. To achieve this, we highlight their main values and key personality traits. The campaign primarily alludes to the common link between museums and the public: the connection with the territory. For this campaign, which consists of strategy and content creation, we collaborated with audiovisual communicator Marc Saludes. This is a multiplatform/multiformat action: highly Instagrammable (square video, Reels, and Stories), but also adaptable to Facebook and Twitter. The main hashtag summarizes the purpose of the campaign: #VineAlsTeusMuseus.

You can see it here in vertical format.